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MBA留学生论文-微软公司的战略回顾

更新日期:2017-03-31 | 点击: 次 | 一键收藏本论文

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关键词:代写MBA论文留学生论文战略管理
摘要:本文是MBA留学生论文,主要内容是关于微软公司的战略回顾,并且针对微软公司的战略管理相关理论进行回顾和分析。
微软公司是美国一家跨国集团公司,总部设在华盛顿Redmond,开发,制造许可证,支持和销售计算机软件、消费电子产品和个人电脑和服务。该公司成立于1975年4月4日由比尔盖茨和Paul Allen开发和其最知名的软件产品是微软Windows操作系统的线路,微软Office套件,和Internet Explorer浏览器。其主打硬件产品Xbox游戏控制台和微软的Surface系列平板电脑。它是世界上最大的软件制造商。

MICROSOFT CORPORATION 微软公司
Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. The company founded by Bill Gates and Paul Allen on 4th April 1975 to develop and Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game consoleand the Microsoft Surface series of tablets. It is the world's largest software maker measured by revenues.

1.1THE OBJECTIVES

This assignment is going to discuss about Microsoft Corporation stakeholders interests either in conflict or coincide, the mapping exercise and with analysis.

Also the Porter’s Five Forces Model on Microsoft relating to competitions among the operators in the same industry and the approach this company adopted on its corporate social responsibility (CSR) and how the approach has been of competitive advantage to the organization.

2.0STAKEHOLDERS

A stakeholder is anybody or group that has interest in a project or enterprise who could directly be affected by business operations or its outcomes. They can either be internal or external stakeholders as listed below (Johnson, Scholes & Whittington, 2011):-

(A).Those that are mostly affected by the business operations and outcomes are the investors, the customers, employees, suppliers and communities at large. According to (R. Edward Freeman, 1984)

(B).Those who guide and influence the organization in carrying out the business specifically the government, regulatory authorities, non-governmental organizations and civil societies and the industry organization. According to (Archie B.Carroll, 1991).

MBA论文

FIG.1: MICROSOFT CITIZENSHIP REPORT 2013 - PG. 7

Microsoft recognizes its bigger responsibility in developing and sustaining relationships with diverse stakeholder groups, both internal and external to the organization.

According to Microsoft Citizenship report 2013, stakeholders are categorized into two groups: those who are directly affected by the business operations and outcomes (namely, investors, customers, employees, suppliers, and the community at large) and those who guide and influence us in carrying out our business (specifically, government and regulatory agencies, non-government and civil society groups and industry organization).

Investors 投资方
Pursuant to the Corporate Governance (CG) Manual, it is the duty of the Board to promote and uphold stockholders’ rights such as the right to vote, pre-emptive right, right to timely receive relevant information, right to dividends and the appraisal right. The Board shall ensure that the company remains faithful to its undertaking to make timely disclosures of material information and transactions that could potentially affect the market price of the company’s shares.

Customers 客户
Customers are important stakeholders at Microsoft Corporation because they are driven force of sales and revenue generation. Organization must provide products that are of high quality and at affordable price. Microsoft continually strives to satisfy its customers’ expectations and concerns regarding quality of service. They commit us to continually improve the way they do things to better serve their customers.

Employees 雇员
Microsoft is committed to the development and welfare of its employees. As the Company sustains its efforts in building a high performance culture to fully respond to the requirements of the new business environment, employees are continuously trained and developed to enable them to achieve excellent performance founded on our Corporate Mission. All employees are required to attend a 5-day training a year which is monitored on a monthly basis. Career development programs are implemented to ensure professional growth through skills and job enrichment opportunities, learning and development programs, performance management and promotion systems.

Yearly employees are mandated to go for a 5-day mandatory training requirement. The training of employees are based on the competencies which are analyzed and evaluated every year to ensure that employees are equipped with the necessary skills and knowledge to handle the job. Each employee has its yearly Training Plan to address the gap on the competencies.

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本文TAGS: 毕业论文 硕士论文 代写MBA论文 代写论文 MBA留学生论文 微软公司 战略回顾

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